Museum research
Finding the users in the tourism sector through immersive field research, aiming to uncover challenges, needs, and user profiles.
Context
This was a school project for the user research module. The objectives were to go and meet the users, throughout observations, surveys and discover techniques to identify problems and start exploring for solutions defining "How Might We" questions.
Our target audience? Individuals interested in contemporary art. For practical reasons, we observed the Centre Pompidou.
Project identity :
Project name : Museum research
UX Methodology : UX Research
Project type : Module project
Group size : 3
Duration : 1.5 week
Project Timeline : December 2022
Project timeline
This is a diagram outlining the key stages of the project, their sequence, and their constituent elements.
Surveys
Secondary research
We conducted secondary research to delve into the habits and behaviors of individuals before, during, and after museum visits, enabling the establishment of research protocols and the definition of hypotheses.
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The Audiences of Contemporary Art
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The Relationship Between Consumers and Cultural Institutions
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The adaptation of museums to contemporary art
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User Experience in Museums
Themes
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Activity Report of the Centre Pompidou
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SPC (Socio-Professional Categories) Attending Contemporary Art Museums: Upper-level executives and intellectual professions, middle-level professions, artisans/entrepreneurs.
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A large number of visitors are not well-acquainted with art and museums.
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Visitors need seating.
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1,501,040 visits in 2021, averaging 7,698 visits per day for the Centre Pompidou.
Essential Concepts
Exploratory Interviews, observations and questionnaires
We ran exploratory interviews, administered questionnaires, and made observations. These methods played a crucial role in gathering valuable information and gaining deep insights into user experiences, preferences, and behaviors.
Here are some metrics we gathered
These are some of the informations we learned during the research :
- Visitors engage in conversations during the exhibition.
- Visitors linger in the lobby/shop at the end of the exhibition.
- Visitors discover the architectural beauty of the venue.
- Many visitors are present out of curiosity.
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We then established the persona and the experience map.
Since they were made for classes, they are in French.
How might We ?
These are the "How might we ?" we ended up with and the order of priority. It was decided with multiple criterias such as the impact on the user's journey and that our client was the tourist federation and not the pompidou museum :
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- How can we help users by simplifying the payment process? (Mandatory)
- How can we assist visitors in feeling more comfortable during their visit? (Major)
- How can we ensure that visitors feel their needs are being taken into consideration? (Major)
- How can we prevent overcrowding in cultural venues? (Minor)
- How can we assist visitors in finding the right information to facilitate their decision-making? (Needs further research)
Experience feedback
In conclusion, this experience has been incredibly enriching as I delved into the process of conducting surveys and learned to create Forms not only for people to complete them but also for us during the observations. It was thrilling to witness the application of theoretical knowledge in a real-world context.
Overall, this journey has been a rewarding exploration, offering a blend of theoretical insights and practical know-how that will undoubtedly help me in future projects.